This series can be seen as an ironic commentary on the marketing language used in corporate policies. This series originated and was made in 2011 in an abandoned Bekaert factory in Lanklaar in Bilzen Stokkem. The duo images (2 photos printed side by side on 1 sheet), details of the interior of the factory and photos of former employees, found on the spot. The factory is closed due to economic conditions, which was no longer sufficiently profitable! The title of the series was in their PR catalog and speaks for itself.